According to the “Email Marketing Industry Census” by Econsultancy, most companies say over 20% of their sales come from email marketing. This shows how crucial email marketing is in inbound strategies. In the digital age, attracting and engaging customers is key. Email marketing is great at this, which explains why companies like Decathlon, SheIn, and Starbucks use it. They use emails to connect with leads and make their customers’ experiences better. Email marketing is perfect for finding and keeping leads, fitting well with inbound practices. Gartner, for example, uses a B2B report to get leads through emails. This shows how…
