Marketing Tactics

James Dooley: Why He’s the SEO Marketing Godfather
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James Dooley: Why He’s the SEO Marketing Godfather

by Bryan Wood

James Dooley worked with more than 15,000 clients in over 20 years in the SEO field. This vast experience earns him the nickname SEO marketing godfather. As a digital marketing expert, Dooley’s new strategies and deep knowledge have changed SEO. He foresaw many changes in search algorithms. This let Dooley stay ahead in an always changing SEO world. He taught that it’s better to have high-quality backlinks rather than a lot. This idea has become key in the industry. Dooley made SEO about using data, not guessing. His focus on content for the audience and using data has influenced all…

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Essential Marketing Lessons Learned for Success
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Essential Marketing Lessons Learned for Success

by Bryan Wood

Did you know that 70% of marketers deem content marketing the top way to get leads and raise brand awareness? In today’s world, getting ahead means learning from others and big events. Good marketers know that content marketing is more than just one campaign. It’s a company-wide effort that needs smart leaders and planning. Key Takeaways: Content marketing is a culture that should be embraced throughout the entire organization. Executive team members should take an active role in creating and promoting content to establish thought leadership. Understanding your audience and tailoring your pitch will lead to better client engagement. Providing…

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