Did you know that 70% of marketers deem content marketing the top way to get leads and raise brand awareness? In today’s world, getting ahead means learning from others and big events. Good marketers know that content marketing is more than just one campaign. It’s a company-wide effort that needs smart leaders and planning. Key Takeaways: Content marketing is a culture that should be embraced throughout the entire organization. Executive team members should take an active role in creating and promoting content to establish thought leadership. Understanding your audience and tailoring your pitch will lead to better client engagement. Providing…
